Sr Manager - Consumer Insights - Media

This is regards to Job Opportunity for the position of Sr. Manager Consumer Insights with top Media & Broadcasting Company based in Mumbai

Job description

Managing Insights

- New Insights for concepts and trendspotting

- Insight-led highpoint pipeline for each show

- Local flavor for shows

- Setting up and Managing consumer panel

- Contextual inputs to content & concepts & communication as per brand guidelines

Managing Strategy planning

- Analyzing weekly numbers and providing strategic inputs

- FPC Planning - Weekly, Monthly and Annual

- Prom - planning

- Competition & Environment Tracking

- Strategically involved in the Pre-launch Process

- Launch tracking (Prom - effectiveness, conversions, buzz scores)

- Consumer feedback on on-going shows and recommendations on content longevity

- Equity Tracking

- Budget Tracking & Launch calendar

If interested , revert us back with your updated resume in MS Office format on below mentioned details

Ekta Gala
HR Analyst
Magnus India Consulting Pvt Ltd