Sr Manager - Consumer Insight - Qualitative/Quantitative - Media

We have an opening with a Leading Media House for Sr. Manager - Consumer Insight

Job Description:

- Track and improve performance of Channel based on insights from quantitative and qualitative analysis

- Maintain a strong internal relationship with Programming, Marketing to aid business

- Quantitative Analysis and Strategic planning using Tam Data, AdvantEdge for FPC planning and Promo Planning

- Qualitative Research understanding of Pilots, Panels, Tracks and Others, Getting studies actioned and giving Content Team insights based on the studies conducted

- FPC Planning

- Monitoring FPC to optimize ratings

a) Planning Monthly and Annual FPC

b) Planning Launch of shows and hence impact on Repeats and Transitions of FPC

c) Planning- Scheduling based on Ratings objectives for Movies and Events

- Strategy-Breaks planning/ Strategy for Movies, Events and shows

- Strategy -Estimations of Competition ratings and Impact on weekly Schedule

- Strategy-Day-part, Time slots analysis, Duplication, Weekends planning, viewer migration

- Implementation of the FPC coordinating with Content Team, Marketing, Operations

Quantitative:

- Based on TAM data -Analysis of Existing Shows/ New Show

- Channel Profiling, Market analysis, Genre analysis

- Competitive Tracking of weekly trends

- Based on other data sources like

- Keep a track of channel availability and positioning based on Chrome data and other data provided by distribution team

- Socio economic data, Show buzz, etc.

Qualitative:

- Working with central Insights Research Team for conducting - Pre and post Launch Show Testing, Positioning Testing & Consumer Connects.

- Feeding into Content for existing shows and to Develop new shows.

- Promo Planning

- To decide on how many and which are the properties to promote

- Finding time bands to optimize the Promotion of a particular show

Experience : 7-11 years

Qualification : Full Time MBA

Interested candidates can send your updated CV mentioning your current & expected ctc.