Sr Brand Manager - Telecom

Job Purpose:

- This role is expected to deliver around 4 high impact national campaigns – with a full 360. In addition, this person is expected to manage all communication requirements needed to support specific marketing verticals.

Deliverables:

Strategy development:

- Unearth insights from primary & secondary sources & be the voice of consumer logic.

- Ensure that research & direct consumer data is used to consistently sharpen our strategic focus

- Interface with the product marketing group to influence the pipeline of products/ propositions

Creative development:

- Management of workflows & timelines for development of ATL campaigns (across TV, print, retail, digital, outdoor & radio)

- Complete oversight from brief to output for all BTL campaigns

- Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality

In market efficiency:

- Ensure management of timelines for campaign (ATL & BTL) development

- Ensure total compliance with brand guidelines

- Liaise with Circles to ensure most effective deployment of campaigns

- Work with the media team to ensure that most efficient solutions are deployed

People Development / Team Management:

- Ensure that agency resources are fully engaged/ keen to work on our business

Challenges:

- Creative judgment needed to assess BTL & ATL work

- Management of an ATL/ BTL calendar on assigned businesses

- Management of partner agencies & vendors

- Internal partnership with Circles & marketing group

Working Experience:

Must have:

- 5-8 years’ experience; with significant exposure to advertising development either in brand management or advertising roles- preferably on top brands/top agencies.

Educational Level:

Must have: Full-time MBA or equivalent Business Management Diploma.

Work Experience: 5 - 9 years of total work experience

- Candidate should be working with advertising agency.