Sr Brand Manager - FMCG

Senior Brand Manager- with MNC FMCG industry

We have a opening for the position of Senior Brand Manager- with MNC FMCG industry. Candidate with MBA from top B- School 2007/2008 batches only with prior brand experience in the area of FMCG & Consumer Durable industry.

location: mumbai

Defining the brand, its proposition, advertising concepts, activation, pricing, packaging, promotion.

- Co-ordinating with sales dept. to monitor the marketing initiatives.

- Co-ordinating with advertising & research agencies for positioning the brand.

- Coordinates with R&D for product conceptualization, positioning, new product development.

- Develops and executes plans for brand extension.

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Ensures that the brand focus is maintained through media & PR activities.

- Undertakes all market research for obtaining feedback on various aspects of the brand.

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Coordinates with internal & external media agencies for implementation of the Brands strategy.

Candidate from FMCG & Consumer Durable background can send there CV