Sr Brand Manager - FMCG

Job description :-

- Establish the strategic roadmap for the brand and hence set objectives

- Based on a clear understanding of consumer need states, the product landscape, system capabilities

- Develop the strategic roadmap for brand & prepare strategies

- Identify profitable volume opportunities, design plans to leverage the same.

- Develop annual plans with clearly defined metrics on all fronts such as volumes, financials

- Develop new initiatives and innovations for the brand to aid increased purchase and consumption

- Assess in market potential for new products, innovation in existing products

- Develop consumer promos, Trade promos, brand promos in Modern Trade, develop packaging concepts,

- Map potential versus capability available in the system and synergize design of new products with existing capability

- Continuously monitor the commercialization process and ensure that the developed product reaches the
Market.

- Operationalize the planned strategy with innovative plans in-line with agreed priorities to maximize
product incidence, product volume & profit

- Design, develop and implement innovative marketing initiatives to deliver the aged objectives

- Develop core communication ideas and materials which can be executed across all forms of media for
brand in the Product umbrella

- Design and develop innovative packaging solutions

- Develop and execute consumer activation strategies and integrated programs that maximize profits

- Collaborate with regional teams and ensure successful execution of designed initiatives

Need candidates currently working with FMCG company and past experience from agency.