Sr Brand Manager

Sr. Brand Manager

Job Details:

- Sr. Brand Manager

Job Profile:

- Steward of the brand that supports new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.

- Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.

- Participates in brand strategy discussions and in setting a bulls-eye consumer target.

- Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.

- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.

- Drives consumer understanding and insights that defines our prime prospects" needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.

- Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI"s.

- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.

- Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.

- Works collaboratively with operations/sourcing to identify and develop productivity initiatives.

- Develops growth targets, business objectives and brand strategies for the brand that aligns with global business plan.

- Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews

- Creating end to end ATL and BTL media plans along with execution and PR Strategy

If interested kindly reply with your updated CV, along with Current CTC, Expected CTC and Notice Period at ruchi@sutrajobs.com

Please refer this mail to anyone who suits the profile and will be interested to apply for the same