Sprinklr - Integrated Campaign Manager

Sprinklr is 2500+ employees strong, valued at $2.7 billion, and one of the fastest growing companies in the history of enterprise software. In the age of the empowered and connected customer, we know that every experience a customer has with a brand matters. A lot. That's why - from the very beginning - Sprinklr set out to build a powerful, agnostic, and first-of-its kind "social operating system" that integrates with an organization's existing infrastructure and allows employees across the front office to collaborate more effectively. This helps them deliver superior customer experiences across every social channel.

Today, we're revolutionizing customer engagement in 75+ countries for more than 1000 of the most recognized brands, including Nike, JPMorgan Chase, Verizon, McDonald's, Microsoft, P&G, Uber, and more than 50% of theFortune 50. We've spent the last eight years building the world's most complete enterprise social technology. Now we're leveraging that market-leader position to help the biggest brands on the planet take on one of the largest opportunities ever in enterprise software: unifying the front office and providing a complete customer experience platform. To achieve this,

we're bringing the very best talent in the world together. Define the targeted campaigns for the company and drive focused execution including promotional strategies and plans that drive growth and retention.

What You'll Do:

- Drive the creation and implementation of a robust go-to-market marketing plan to drive revenue, retention, and brand awareness. Manage, track and report results across products and business impact to optimize campaigns levers, tweak programs, and spend where necessary to maximize ROI.

- Run a cross-functional and collaborative briefing, execution, and measurement process across internal and external teams, crafting and leading effective strategies and integrated plays designed to meet designated KPIs.

- Collaboratively work cross-functionally to ensure the development of a cohesive, integrated marketing roadmap, strategy, and content plan for external channels.

- Partner with sales for the bottom of funnel alignment, working with global SDR teams for focus on specific customer segments and lead conversion.

- Ensure materials adhere to Sprinklr brand identity, marketing guidelines, and trademark requirements

- Understand positioning, key differentiators, and key drivers of client behaviour and influencer decision points across the product portfolio

- Ensure that brand and product value propositions are reflected consistently in sales and marketing themes, messages across marketing and sales materials, and integrated programming plays.

- Understand and influence stakeholders on regional differences and ensure messaging resonates with customers in each region and globally.

- Continuously provide feedback on competitive branding, positioning, communications, and messaging trends, raising awareness with stakeholders such as Product Marketing and Competitive Intelligence to influence Sprinklr positioning and value propositions and, where possible, include this input into strategic plans.

- In collaboration with the Regional and Creative teams, consistently evaluate the effectiveness of the brand strategy to ensure differentiated and meaningful branding and messaging that resonates in each region.

- Build, lead, motivate, develop, and retain a high-performing team, focusing on segmentation and account-based marketing initiatives.