Sprinklr - Director - Integrated Marketing

Director of Integrated Marketing :

As the world moves even more online due to the coronavirus pandemic, customers are connected and empowered like never before. Customers want an immediate, personalized and consistent experience, no matter which channel they choose to engage with a brand. Sprinklr helps brands meet the demands of today's customers by providing them with the insights they need to make every interaction matter. Sprinklr is a Customer Experience Management (CXM) platform for modern enterprises with 2000+ employees helping the world's most valuable enterprises make their customers happier. Learn more about our culture and how we make our employees happier through The Sprinklr Way.

What will you do:

We are looking to hire a Director of Integrated Marketing who can drive the vision, strategy, and execution behind a world-class integrated marketing function at Sprinklr. Reporting to the VP of Integrated & Field Marketing, the Director of Integrated Marketing will lead the global campaigns team and will be responsible for developing and executing the integrated marketing plan to meet the demand & pipeline goals. This is a high-impact role within a growing marketing organization that will help define and build out a new category that is Customer Experience Management (CXM). The ideal candidate will have a strong track record with high-growth B2B SaaS companies with proven experience in building, scaling, and optimizing integrated marketing campaigns to meet the demand and pipeline goals, preferably in a global capacity.

Roles & Responsibilities :

- Lead the global campaigns team at Sprinklr; develop and execute the integrated marketing plan across our market segments, regions, and target audiences.

- Drive global campaign direction for Sprinklr, collaborating with other marketing functions such as brand marketing, product, digital, field, partner, and customer marketing.

- Understand the persona and customer journey to deliver differentiated programs across market segments & buying journeys.

- Translate product, persona, and industry-focused messaging into campaign themes and orchestrate marketing programs across the digital and physical channels and buying stages to drive a holistic engagement with business and technical decision-makers and accelerate new business within the focused market segments.

- Collaborate closely with product & solution marketing, content marketing, digital, creative, customer advocacy, field marketing, and paid media teams while optimizing the marketing mix across channels to drive conversion into the pipeline.

- Communicate key campaigns and assets to internal constituents, including field, partner, customer marketing, sales teams, and 3rd parties, and establish a structured feedback loop to ensure successful Campaign GTM.

- Conduct analysis, review, and update quarterly and yearly goals, and adjust where needed to stay on target to meet campaign & pipeline goals

What We're Looking For :

- 10+ years of relevant experience in large enterprise SAAS-based organization

- Exposure in Integrated Marketing with depth in this domain.

- Experience working in hyper-growth and large tech companies (Consumer and SaaS experience ideal).

- Meritocratic leader with experience in hiring, nurturing and growing a high-performing team.

- Demonstrated experience in working with content marketing to guide and influence content development

- Fluency in integrated marketing metrics and approaches to test and optimize them

- Data-driven marketer. Comfortable reading and analyzing data, using it to inform marketing plans, prioritize investments, and lead data discussions with key business stakeholders.

- Strong communication skills and the ability to communicate highly complex information in clear and straightforward language.

- Ability to take ambiguous problems and solve them in a structured data-supported way.

- Experience building trusted relationships with executive sponsors and end-users.

- Proven track record in building, getting buy-in, executing marketing plans, and staying focused on "getting it done" in a fast-moving, technical environment.

- Able to coordinate across many teams and perform in a fast-moving environment.

- Demonstrated experience building credibility with and delivering results for the sales teams.

- Outstanding written and verbal communications skills to explain and translate complex technical concepts into simple and intuitive communications.

- Uses data to measure results and inform decision-making and strategy development.