Head - Sponsorships and Alliances (Media & Sports)
- Lead the sponsorship sales, including local sales agencies, in collaboration with local market leaders and Partnership Marketing team.
- Establish and execute sales strategy, including prioritization of markets, definition of packages and clients.
- Work closely with the media distribution, marketing and programming team on co-sale opportunities to drive revenue for events.
- Plan and operate a business in markets changing consumer behaviour.
- Deliver on annual sponsorship revenue targets and tactical execution plans.
- Report on progress and plans through regular updates to senior management.
- Define and adhere to best practices for partnership delivery, in collaboration for different events.
- Work with Legal teams to provide a framework for negotiations and close deals from initial agreement through contract execution.
- Monitor the media marketplace to stay current with market trends and pro-actively drive tactics to maximize brand value for the benefit of the entire company in a market.
- Manage the sales team to maximise revenues and reach to deliver targets.
- Evaluate events and work with the programming team to arrive at sponsorship value to achieve feasibility.
- Build relationship with key brand and agency heads for long term relationships.
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