Posted By
Posted in
Sales & Marketing
Job Code
819401
What are we looking for: Role
If you're a passionate problem solver who gets a kick out of creating rewarding learning experiences for an audience as diverse as ours (read kids - can't read, can't click on a small button and won't sit straight during a user testing session and their ever possessive parents and ambitious teachers!), we might just have a career-changing opportunity waiting for you.
We are looking for a highly creative copywriter with stellar writing skills and a conversion-focused approach to pen copy and conceptualize campaigns consistent with the organization's goals.
What you- ll do: Core Responsibilities
- Understand the core message, its target audience, and the opportunities and constraints of the platform (social media, informational or promotional emails, in-product messages, etc.) the message will be communicated through.
- Conduct product and market research to understand product features, audience's pain points, and the language they use to describe their needs and problems.
- Brainstorm pitch, visual and copy ideas with the other members of the product and creative team.
- Present initial ideas covering a variety of communication themes.
- Create crisp, effective copy that resonates with the brand voice and the visual language of the communication piece, while adhering to the text specifications of different media.
- Revise copy based on internal feedback and copy performance.
- Ensure factual and grammatical accuracy in all copywriting.
- Analyze copy performance, draw meaningful insights and incorporate learnings.
- Stay up-to-date with the latest trends and adapt them to come up with fresh copy ideas.
- Work proactively and closely with other teams to ensure consistency in communication
Qualifications and Skills
- At least 3 years of experience as a copywriter for B2B / B2C in an advertising or digital agency environment, including experience in social media and product copywriting.
- Exceptional writing skills with the ability to write in a range of voices and styles
- Bachelor- s/Master's degree in mass communication, English literature or design/creative studies from Tier-1 Colleges preferred
- Strong conceptual skills and expertise in typography and use of photography.
Note:
Please share your resume alongwith your sample work/porfolio link/creative writeups.
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Posted By
Posted in
Sales & Marketing
Job Code
819401