Spinny - Paid Search Marketing - IIM/IIT/NIT/BITS/XLRI/FMS/IIFT

Will be responsible for performance marketing campaigns on Facebook & Google adwords with ROI driven. You should have strong analytical background and direct experience in digital and mobile marketing.

You will help create and also execute strategy for new user acquisition and also returning user engagement on Google & Facebook. You should have in-depth knowledge of Adwords and be a hands-on marketer having run search as well as display campaigns including A/B testing ads. Along with running the accounts you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.

Additionally if you have excellent reasoning and data analysis skills then you would be a person of interest. Having a good grasp of English and a thorough understanding of web based businesses and knowledge of MS excel would be a plus.

Role & Responsibility :

- Execute marketing campaigns through SEM and Google Display.

- Optimizing channels to deliver the best ROI while ensuring targets are met.

- Ensure process improvements pro-actively and improve operational efficiency.

- Periodic reporting to management on performance of campaigns.

- Gathering insights into campaigns and consumer behavior and implementing the learning

- Developing and executing new and innovative strategies for customer acquisition.

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI

-Premier institute (IITs, NITs, BITS, IIMs, XLRI, FMS, IIFT, etc.)