Specialist - SEO - FMCG

Job Description:

- Conduct keyword research and selection for pay-per-click campaigns and SEO projects.

- Analyze websites and document changes required for SEO.

- Monitor, on an ongoing basis, SEO results and manage projects to ensure continued high rankings.

- Provide ongoing support of all SEO initiatives including reporting, analysis, and optimization recommendations.

- Optimize landing pages for search engine quality score.

- Serve as liaison with paid search engine contacts.

Skill Set:

- Google AdWords & AdWords Editor

- Strong written and communications skills. Candidate should have strong communication skills 

- Should be able to review and edit copies (Title, description, blogs etc)

- Knowledge of Google Analytics

- Knowledge of SEO implementation

- Backlink building and sculpting

- Knowledge of / capability in Word, Excel, and PowerPoint

- Knowledge of conversion analysis and landing page analysis

- Experience with doing SEO for an ecommerce website will be an added advantage

Qualification: Post Graduate in any field,

Additional Requirements :

- Strong written and verbal skills, and familiarity with Google AdWords, Google Shopping and other display networks

Experience: 4-6 years