Specialist - SEO - FinTech

Lead the strategy and execution for SEO contributing to the Digital Marketing Team for user acquisition and brand awareness for both B2B and B2C products

Responsibilities

- Lead and build the SEO infrastructure and implementation for all products

- Grow top of funnel through effective organic marketing channels like Google search and youtube

- Prepare daily/ weekly/monthly reports for team members, senior leaders and other stakeholders

- Lead a team of SEO experts to grow the channel effectively

- Manage the SEO agency and work closely with content marketing in-house team/agency

Requirements

- 4+ years of experience in managing SEO/ ASO for a high growth Fintech brand/ startup. Agency experience is a plus.

- In depth knowledge of conducting effective research, identifying and prioritizing keywords to rank products/ brand pages

- Tracking and improving search results on Google Search pages

- Experience in working with content marketing agencies/ in-house teams to ensure all content pieces are SEO optimised

- Experience ranking for keywords in Youtube and App Store/ Playstore is a plus

- Good knowledge of web analytics tools like Google Analytics/ Amplitude

- Data centric and experimentative approach

- Experience with a Fintech startup is a plus

Key Competencies

Functional Competencies:

Customer obsession

Ability to devise high performing SEO strategies

Working closely with the content team

Managing content/ SEO agency

Behavioral Competencies:

Attention to detail

A balance of striving for perfection as well as time-bound delivery of requirements

Self motivated

Data oriented

Measure of Success

SEO rankings and metrics which should lead to high brand awareness, engagement and conversion rates