Specialist - Search Engine Optimization - Online Platform

SEO - SEARCH SPECIALIST

- To execute search engine optimization tactics, including ongoing evaluation of keywords, content, campaign performance tracking, and link building.

- Optimize java scripts, having the right kind of sitemap and right set of schemas in place.

- On Page; Ensuring CMS has all the brands updated with the right tags and the content and description makes it crawlable for us to start ranking.

- Off page; Ensuring the content is available on forums and blogs and we get link backs from reputed domains which have authority to drive traffic back to our site.

- This will be a continuous process.

- Managing offsite and onsite optimization projects and reporting on performance.

- Continually evaluate and improve the effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks.

- Should be good at new scaling

About SMYTTEN :

Smytten is India's largest online platform for premium products discovery & trial. It aims to enhance the way aspirational Indians discover, interact with, and purchase premium products and services, making the experience more immersive. It cuts across multiple premium lifestyle categories like Beauty & Grooming products, Food & Beverages, Health & Wellness and 10 more categories. Smytten was launched in 2016 by Siddhartha Nangia and Swagata Sarangi, both graduates of Indian School of Business. Swagata in his last stint headed Business Marketing at Google, and Siddhartha, a FMCG veteran, was a Supply Chain Director at Unilever UK before starting up Smytten.