Specialist - Public Relations - Retail

Specialist - Public Relations - Female Only

The Public Relations (PR) Specialist will be responsible for developing and implementing effective communication strategies to enhance the company's reputation and promote its products, services, and initiatives. The ideal candidate will have excellent communication skills, a strong understanding of media relations, and experience in managing PR campaigns.

Key Responsibilities:

- Develop and execute strategic PR campaigns to increase brand awareness and promote company initiatives.

- Cultivate and maintain relationships with key media outlets, journalists, bloggers, and influencers to secure press coverage.

- Write and distribute press releases, media kits, and other PR materials.

- Proactively pitch story ideas and respond to media inquiries to secure positive media coverage.

- Monitor media coverage and industry trends, and provide insights and recommendations to internal stakeholders.

- Coordinate press events, interviews, and press conferences.

- Manage crisis communication strategies and act as a spokesperson for the company when necessary.

- Collaborate with marketing, social media, and other departments to ensure consistent messaging across all channels.

- Track and report on PR metrics, such as media impressions, share of voice, and sentiment analysis.

- Stay up-to-date on best practices and emerging trends in PR and communications.

Qualifications:

- Degree in Public Relations, Communications, Journalism, or related field.

- Proven experience working in public relations or corporate communications, preferably in [insert industry].

- Strong writing, editing, and verbal communication skills.

- Demonstrated ability to cultivate relationships with media contacts and secure press coverage.

- Experience in managing PR campaigns from concept to execution.

- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

- Excellent organizational skills and attention to detail.

- Proficiency in Microsoft Office suite and PR software/tools.

- Familiarity with social media platforms and their role in PR.

- Crisis management experience is a plus.