Specialist - Product Marketing - IT

Product Marketing Specialist

Key Responsibility Areas:

1. Create content needed for demand generation:

- Create Presentations, Posters, and booklets needed for events

- Create Content needed for Performance Marketing - Ad copies, Landing Pages

- Write engaging email copies to engage prospects

- Create videos that are visually appealing and informative.

2. Own sales enablement:

- Create and update pitch decks to help close deals

- Support end-to-end sales cycle with nurture emails, battle cards, ROI calculator, etc.

- Update website content on a regular basis to ensure that it is accurate, up-to-date, and informative

3. Create content for customer marketing:

- Create product newsletters that are informative and engaging

- Develop case studies that showcase the benefits of the company and its impact on businesses