Specialist - PPC Lead Generation - IT Services

We are hiring for PPC Lead Generation Profile who can generate direct leads for IT Services that is Mobile App Development & Web Development using PPC and other paid ads.

Job Description :

Position : PPC Lead Generation Specialist

Location : F-195, 8B Mohali

Salary : Upto 24 LPA (Depends on the skill set and technical expertise.

Type : Full-time

Experience Level : 5+ Yrs

About Us: Indi IT is a dynamic and innovative IT services company that thrives on creativity and teamwork. We are on the lookout for a talented PPC Lead Generation Specialist to join our marketing team and drive high-quality leads through strategic Pay-Per-Click (PPC) campaigns.

Responsibilities:

- Develop and implement comprehensive PPC strategies to generate high-quality leads.

- Conduct thorough keyword research and analysis to optimize campaign performance.

- Collaborate with the marketing team to align PPC strategies with overall lead generation goals.

- Create compelling and engaging ad copies that resonate with the target audience.

- Regularly monitor, analyze, and optimize PPC campaigns to ensure maximum lead generation.

- A/B testing of ad creatives and landing pages to improve conversion rates.

- Effectively manage and allocate PPC budgets to achieve maximum ROI.

- Monitor and adjust bids to maintain cost-effective lead acquisition.

- Utilize analytical tools to track and analyze key performance metrics.

- Provide regular reports on campaign performance, identifying areas for improvement and optimization.

- Stay abreast of industry trends and competitor activities to refine PPC strategies.

- Implement strategies to stay ahead of the competition in lead generation.

- Work closely with the content, design, and sales teams to ensure cohesive messaging and a seamless lead generation process.

- Communicate effectively with internal stakeholders to align PPC activities with broader business goals.

- Minimum of 5 years of hands-on experience in PPC lead generation.

- Proven track record of successfully implementing and optimizing PPC campaigns for lead generation.