Specialist - Performance Marketing - eCommerce

Performance Marketing Specialist

Responsibilities:

- End-to-end media planning & execution on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels (which includes awareness, traffic, revenue generation campaigns)

- Ownership of the brand's digital growth strategy for its D2C website to increase ROI

- Analyse and optimise ad campaigns to increase return on investment (ROI)

- Analyzing data on ad spends, revenue, and user/customer behavior with the help of tools like Google Analytics.

- Recommend and execute experiments to improve learnings across marketing creatives and communication.

- Should understand what kind of creatives and copies work for best conversions

- Should have proven experience in setting up and using custom/lookalike audience

- Coming up with automations

- Line management responsibility for the digital marketing operations teams covering paid media.

Requirements:

- 2+ years of experience in Performance Marketing

- Preferred experience in Ecommerce Industry

- Has previously handled a monthly budget of minimum 2 lacs.

- A good understanding of the principles and working of paid ads

- Ideally experienced in D2C environments

- A creative mindset, contributing new ideas and able to interpret situations to overcome challenges

- A dynamic candidate who does not hesitate to take up new challenges

Skills:

- Facebook ad network & Google Ad network basic knowledge

- Google Analytics basic knowledge

- Dealing with policy violation

- Ability to manage multiple brands

- Proficiency in MS Excel/Google Sheets