Job Summary : Hiring a Performance Marketing Specialist with 3 to 6 years of work experience and hands-on experience in D2C marketing for a Bangalore-based, Series A, well-funded footwear brand founded by international shoe experts from the U.S. , Italy, and India. The company has been growing by 2x year-on-year with a proven track record in both B2B and e-commerce channels, with growing demand for exports. Location: Koramangala, Bangalore Job Responsibilities: 1. Campaign Management: - Plan, execute, and optimize digital marketing campaigns across various platforms, such as Google Ads, Meta Ads, Amazon Ads, Flipkart Ads etc - Develop and manage paid search, display other performance-based marketing initiatives. 2. Data Analysis: - Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, ROI, and customer acquisition costs. - Use data-driven insights to adjust strategies, allocate budgets effectively, and improve campaign performance on a daily basis. 3. Keyword and Audience Research: - Conduct thorough keyword research and competitive analysis to inform campaign targeting and content strategies. - Define and target specific audience segments to maximize the impact of marketing efforts. 4. Ad Creative and Landing Page Optimization: - Collaborate with creative and content teams to develop compelling ad creatives and landing page experiences. - Continuously A/B test ad copy, visuals, and landing page elements to improve conversion rates. 5. Budget Management: - Manage advertising budgets, ensuring efficient allocation across channels and product groups and monitoring of spends to achieve the best possible results. 6. SEO and SEM Integration: - Integrate performance marketing efforts with search engine optimization (SEO) and search engine marketing (SEM) strategies to create a holistic approach to online visibility. 7. Reporting and Reporting Tools: - Prepare regular reports and presentations that highlight campaign performance, key insights, and recommended actions. - Utilize analytics tools, such as Google Analytics and marketing automation platforms, to track and assess results. 8. Testing and Experimentation: - Stay updated on industry best practices and emerging trends, and implement innovative strategies to improve performance continually. Qualifications: - Bachelor's / Master's degree in marketing, Business, or a related field. - D2C experience is a must - Proven experience in performance marketing, including managing paid advertising campaigns for Ecommerce brands. - Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, Amazon Ads and others. - Strong analytical skills and the ability to interpret data to make informed decisions. - Excellent communication and project management skills. - Experience with SEO and SEM strategies is a plus. - Knowledge of marketing analytics tools, such as Google Analytics or similar platforms. - Certification in relevant advertising platforms is preferred.

Bangalore

Specialist - Performance Marketing - D2C 

Specialist - Performance Marketing - D2C  ,Job Description for Specialist - Performance Marketing - D2C  in Hiregenie in  Bangalore for (3-6) years of experience. Apply Now!

Job Description for Specialist - Performance Marketing - D2C  in Hiregenie in  Bangalore for (3-6) years of experience. Apply Now!