Specialist - Marketing & Communication - Healthcare/Pharma/MedTech

Marketing & Communications Specialist

Location : Bommasandra, Bangalore, Karnataka

Mandatory Industrial Experience : Healthcare/Pharma/Med-tech industry/Clinical Research/Bio-technology

KRA's :

- Establish marketing strategy for the assigned product portfolio and NPIs (new product introductions) by working closely with wing to wing product management teams, including product managers, clinical team, service team and central marketing and region commercial organizations.

- Developing clear, creative MarCom strategies from complex marketing objectives and content.

- Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.

- Work in a matrix environment with cross functional team of product marketing, field marketing, digital marketing, marketing operations

- Stakeholder management - consistent reports on campaign performance by assets, TG, channels through defined metrics and recommendation for continuous improvement.

- Ensuring adherence to corporate branding and integrating corporate guidelines into MarCom programs

- Adaption of global branding and marketing communications programs and campaigns for South Asia region in alignment with product marketing.

- Content marketing initiatives (from outcomes research, webinars, whitepapers) for various channels like digital Communities, websites etc.

Qualifications/Requirements :

- 2 plus years of experience in marketing communications or digital marketing, preferably in Healthcare/Pharma/Med-tech industry

- 2 plus years of experience in social media marketing organic and paid campaigns, web/digital content marketing, SEO, SEM, and other digital platforms

- Masters Degree in Marketing, Business Administration, Communications or related field

- Robust knowledge of integrated marketing communications and digital marketing strategies

- Ability to operate under pressure, within tight deadlines and dynamic environments

- Knowledge of office, marketing automation, technical and digital tools, such as Microsoft Office, Marketo, Adobe, Sitecore, Google /Adobe Analytics, SEM Rush, and content management platforms