Specialist/Manager/Senior Manager - Email Marketing - BFSI

You need to draft the email that needs to be sent out to the customers

- Candidate needs to be extremely well versed with financial services background, which should be visible in the resume

- Candidates from financial services and broking are only eligible for this role

We are looking for a passionate and experienced Email Marketing lead to join our team! As an Email Marketing lead at our company, you will be responsible for planning and developing our overall email marketing strategy. You will be responsible for managing the strategy.

- Manage and build an overall email marketing strategy

- Create various email lists and campaigns

- Create and design various CTAs and email templates

- Test every campaign's success - Determine email marketing KPIs

- Develop and present reports on a weekly/monthly/annual basis - Develop a lead generation strategy

- Create smart email lists - Increase email subscriptions

- Analyse data to get smart insights

- Suggest methods for improvements

- Segment lists based on behaviour's like past email engagement and website interactions

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.