Specialist/Manager - Search Engine Optimization - Digital Marketing Firm

Position - SEO Specialist / Manager (2 - 8 years ) leading Digital Marketing firm

Scope of the role:

- You will lead SEO and content marketing efforts and also explore new marketing channels to get qualified leads.

- If you know how to creatively handle various marketing channels, like web pages, webinars, blogs, this position is for you. You will work with different teams in the company to coordinate marketing, advertising and promotional activities.

Job Responsibilities

1. Perform keyword research by creating various customer personas

2. Uncover new opportunities by conducting various experiments on SEO and content marketing channels

3. Experiment, monitor, analyze and optimize each campaign in these two channels

4. Take the responsibility of capturing qualified leads via SEO and content marketing

5. Optimize the existing user flows on the website by monitoring the internal data

6. Implement link building campaigns in coordination with our SEO & business goals

7. Create content marketing plan for the upcoming quarters

8. Explore new content promotion channels to promote the content we create in the form of blogs, webinars, etc.,

9. Monitor the current user flow on the web pages and improve the user experience on the website

10. Coordinate with presales and sales teams to discuss the lead quality from both the channels and modify the campaigns accordingly to get more qualified leads.

11. Coordinate with product team to get product level updates

12. Keep pace with SEO, content marketing, social media and internet marketing industry trends and developments.

13. Identify influencer engagement opportunities

Required skills:

1. 2-8 years hands-on experience with SEO and content marketing

2. Experience with webinar marketing would be a plus