Specialist/Manager - Performance Marketing

The ideal candidate will be responsible for growing revenue through paid advertisements on Meta, Google, and other social media channels. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities:

- End-to-end media planning & execution on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels (which includes awareness, traffic, revenue generation campaigns)

- Ownership of the brand's digital growth strategy for its D2C website to increase ROI

- Analyse and optimise ad campaigns to increase return on investment (ROI)

- Analyzing data on ad spends, revenue, and user/customer behavior with the help of tools like Google Analytics.

- Recommend and execute experiments to improve learnings across marketing creatives and communication.

- Should understand what kind of creatives and copies work for best conversions

- Should have proven experience in setting up and using custom/lookalike audience

- Coming up with automations

- Line management responsibility for the digital marketing operations teams covering paid media.

Requirements:

- 2+ years of experience in Performance Marketing

- Preferred experience in Ecommerce Industry

- Has previously handled a monthly budget of minimum 2 lacs.

- A good understanding of the principles and working of paid ads

- Ideally experienced in D2C environments

- A creative mindset, contributing new ideas and able to interpret situations to overcome challenges

- A dynamic candidate who does not hesitate to take up new challenges

Skills:

- Facebook ad network & Google Ad network basic knowledge

- Google Analytics basic knowledge

- Dealing with policy violation

- Ability to manage multiple brands

- Proficiency in MS Excel/Google Sheets