Paid Digital media Specialist
Digital media Manager
- To strategize, plan, and execute national campaigns for building brand awareness and consideration
- Analyze platforms to maximize TG reach
- Build media briefs detailing the objective and impact
- Check the plans for budget and medium allocation
- Ensure check points on relevant intervals to take necessary steps
- Measure and report performance
- Create trackers of all digital marketing campaigns
- Landing page optimizations
- Plan and analyze media spends and key markets on monthly, quarterly, annual basis
- Onboard new platforms and review and negotiate proposals from media vendors for max ROI
- Use strong analytical ability to evaluate reports for channel selection and continuously update digital strategies
- Meet agency and partners to get best rates, bulk deals for better rates and page/spot positions
- To analyze sales data in order to plan future media activities
- Liaise with Brand managers to build quarterly projections of plans, directly impacting on-ground retail
- Prioritize market basis requirement and competition aggressiveness for brands
- Competition & Industry tracking
- Identify digital trends and insights
- Analyze spend pattern and online presence of competition
- Plan own campaigns to have higher SOV
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