Specialist - Google Ads - eLearning Platform

Google Ads Specialist

Client - Times Pro

Position Objective :

- Managing performance KPI-based campaigns on the Google platform, to achieve maximum demand generation.

- Lead a team and ensure google's contribution to lead generation increases.

- Complete ownership and responsible for driving required demand, managing CAC (cost of the acquired customer) for the given program on Google.

- Lead Google ads delivery along with a team of Google specialists.

- Analysis and present program performance insights for daily/ weekly/ monthly review.

Responsibilities :

- Lead a team of managers and ensure google's contribution to lead generation increases to 20% of the total volume

- Manage performance campaigns on, Google Search, Discovery, and remarketing

- Develop a campaign structure according to the program's requirements.

- Monitor and control cost metrics like CPL, and CAC under the given benchmark

- Team player to work with cross-functional team to get the creative, landing page according to the need

- Continuously campaign monitoring since spend goes 24/7 hr manner, optimize marketing bids and campaign strategies to maximize the ROI

- Writing ad copies for search campaigns, in-depth understanding of what type of copies works on Facebook, and LinkedIn and is able to modify/ write the same if required.

Requirements :

- Minimum 8 years in managing performance marketing campaigns, delivering quality leads from Google

- Experience in managing teams along with individual contribution

- Maintaining cost metrics like CPL/ CAC.

- Excellent hands-on experience in Google search campaigns, keyword bidding, Quality score and maintaining the delivery and cost metrics together

- AdWords certified professional, Exposure on other biddable media platforms like DoubleClick, DV360, Agency desk (MediaMath) preferred