Specialist - Digital Marketing/Search Engine Maximization - Travel eCommerce

Company: Leading and Reputed Travel E-commerce

Headquarters :Bengaluru

About company:

India's first and largest online traveller community, born with the aim of helping Indian travellers plan holidays and share their travel experiences. Over the years, we have grown into a large community with more than 5 million travellers!

Location : Bangalore

Position: Digital Marketing Specialist/SEM Specialist

What we are looking for:

The Digital Marketing Specialist role will be based in Bangalore. S/he will be responsible for scaling our marketing campaigns via the creative, intelligent use of data. S/he will own the complete execution of marketing campaigns and collaborate with cross-functional teams and external partners to ideate, design, develop, launch and grow our customer/user base.

Success in this role is defined by the candidate's ability to execute on delivering scale while maximizing Return On Ad Spends.

Responsibilities:

- Own Paid Social Media and Adword Campaigns for acquiring new users and customers

- Work with various teams to lead creative production for paid digital marketing campaigns

- Own analytics and reporting for paid digital marketing campaigns

- Represent the voice of the customer in discussions with various teams

- Handling customer acquisition and engagement via digital marketing(Google, FB, Remarketing, Email, Affiliates); a month on month growth in customer acquisition

- Generating quality leads

- Optimising landing pages and communication through A/B testing

- Working closely with internal and external stakeholders- tech, product and publishers and agencies

Qualifications:

- 2-5 Years experience in digital marketing

- Extensive knowledge and experience in Social Media Marketing (Paid) and Search Engine Marketing

- Has handled budgets of minimum 20 lakhs on a month-to-month basis

- Has to experience in writing ad copy

- Excellent communication skills

- Has experience using Web analytics tools

- Hands-on experience handling dynamic remarketing

- Working knowledge of Photoshop or other image editing tool

- SQL knowledge is a plus

- Experience in Content Marketing is a plus

- MBA is preferred

- Industry Preference- E-commerce/Product Based only.