What will you be doing? - Own all digital channels: Take ownership of inFeedo's digital strategy and manage all digital channels to drive awareness, consideration, conversion, and acquisition. - Develop and Drive Digital Campaigns: Design and deliver multi-channel digital campaigns (paid, social, display, search) that reach target audiences, generate leads, acquire new customers, and fuel growth - Influence the Customer's Journey through digital channels: Leverage data-driven marketing to identify patterns and opportunities for innovation and make optimization recommendations across the buyer's journey. Scale retargeting effort to engage site visitors and returning customers. - Track & forecast digital spend and RoI: Manage channel spend and budget process to meet growth and ROI targets, including monthly forecasts and reporting. - Optimise conversion rates: Maximize campaign ROI via rigorous A/B and split tests on website and landing pages, and help optimize copy, creative and audience targeting. Review and enhance tools and technology to improve tracking, attribution, audience segmentation and reporting. Requirements : What skills do you need? - Experience: Over 4 years of digital marketing experience, preferably in a B2B SaaS environment with a track record of meeting inbound revenue targets. - Technical Expertise: A/B testing, Analytics, Data APIs (eg. Clearbit), User testing (eg. VWO, Hotjar), CRO (eg. Optimizely), CMS (eg. Webflow, Wordpress), CRM (eg. Salesforce, Hubspot, Marketo) - Domain Expertise: Must know your way around managing customer acquisition effort in paid, organic, and viral channels. - Cross-functional Approach: Should have a hustler mindset, be deeply passionate about the product, and comfortably collaborate with team members across functions. Bonus Points : - Experience in B2B SaaS - Alignment to our core values

Gurgaon/Gurugram

Specialist - Digital Marketing - eCommerce 

Specialist - Digital Marketing - eCommerce  ,Job Description for Specialist - Digital Marketing - eCommerce  in Strategic Resources in  Gurgaon/Gurugram for (1-5) years of experience. Apply Now!

Job Description for Specialist - Digital Marketing - eCommerce  in Strategic Resources in  Gurgaon/Gurugram for (1-5) years of experience. Apply Now!