Specialist - Digital Marketing - Big4

- Minimum of 2 to 4 years Digital Marketing experience with big 4 consulting firms

- Certification/relevant work experience in Google AdWords

- Ability to work in cross-functional teams and with key external stakeholders

- Strong analytical skills; decision making based on data, and high proficiency with Excel and PPT

- Ability to conceptualize insightful and engaging content and creative ideas and vehicles

- Excellent communications skills: ability to multi-task and prioritize, and strong attention to detail

- A go-getter with high level of accessibility

Skills:

- Proven work experience on social media platforms (Facebook, Twitter, LinkedIn) and digital marketing

- Strong understanding of Search Engine Marketing - SEM (AdWords) and Search Engine Optimization (SEO)

- Demonstrable social networking experience and social analytics tools knowledge

- Experience in designing, creating and managing promotions and social media ad campaigns - setting up, managing and optimizing paid campaigns on Facebook, Twitter, LinkedIn and YouTube

- Demonstrable experience in managing SEO campaigns

- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery etc.)

- Experience in setting up and optimizing Google AdWords campaigns ( Search, Display and Video Campaigns)

- Knowledge of website analytics tools (Google Analytics etc.)

- Strong written communication skills and a creative bent of mind