Specialist - Digital Marketing - BFSI

Digital marketing specialist - BFSI

We are seeking a highly motivated and creative Digital Marketer to join our team and play a key role in developing and executing our digital marketing strategy. You will be responsible for a variety of tasks, including managing our social media presence, creating engaging content, running online advertising campaigns, and analysing the performance of our efforts.

Key Responsibilities:

- Develop and implement digital marketing campaigns to drive customer acquisition, engagement, and retention.

- Manage and optimise online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.

- Conduct keyword research and SEO analysis to improve organic search rankings.

- Create and manage content marketing strategies, including blog posts, social media, and email campaigns.

- Monitor and analyse website traffic and user engagement using analytics tools (e.g., Google Analytics).

- Collaborate with the design team to create visually appealing and effective marketing materials.

- Stay updated on industry trends and emerging digital marketing technologies.

- Measure and report on the performance of digital marketing campaigns and make data- driven recommendations for improvement.

Qualifications:

- Degree in marketing, advertising, communications, or a related field.

- Strong knowledge of digital marketing tools, social media platforms and email marketing software.

- Proven experience in digital marketing, preferably in the finance or wealth management industry.

- Understanding of SEO best practices and experience in optimising content for search engines.

- Excellent communication skills and ability to work collaboratively with cross-functional teams.

- 3+ years of experience in digital marketing.