Specialist - Digital Marketing - B2B SaaS

Company Overview

We are a leading B2B SaaS company specializing in AI-driven dynamic pricing solutions for the travel, retail, and entertainment industries. Our innovative product helps businesses optimize their pricing strategies and maximize revenue. We are seeking a talented and experienced Digital Marketing Specialist to join our dynamic team and lead our digital marketing efforts to drive customer acquisition and brand awareness.

Job Summary

As a Digital Marketing Specialist, you will be responsible for designing and executing comprehensive digital marketing strategies to promote our AI dynamic pricing product in the travel, retail, and entertainment verticals. Your primary focus will be to build brand awareness, and generate customer interest in the form of inbound leads, through leveraging marketing automation, social media marketing, email marketing, website, SEO and SEM, and other relevant channels.

Responsibilities :

- Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer acquisition for our B2B SaaS products.

- Plan, create, and manage engaging content for various digital platforms, including LinkedIn, Facebook, Twitter, Instagram, and other relevant social media channels.

- Build a strong content-led inbound leads funnel, by creative and effective use of SEO, relevant blog and whitepaper posts on the website, and inbound links through blog sites such as medium.com, etc.

- Apply performance marketing strategies, and manage and optimize paid advertising campaigns on Search Engines (SEM), and Social media platforms like LinkedIn, Facebook, Twitter, Instagram, and others to reach target audiences and achieve campaign objectives.

- Execute email marketing campaigns, including creating compelling email content, managing subscriber lists, and monitoring campaign effectiveness.

- Collaborate with cross-functional teams, including sales, product, and design, to align marketing efforts with overall business goals and ensure consistent messaging across all channels.

- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and make recommendations for incorporating new techniques into marketing strategies.

- Conduct market research and competitor analysis to identify new opportunities and potential areas for growth.

- analyze our website traffic and user engagement, and build data-driven strategies to improve discovery, engagement, and conversions.

- Track and report on key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and provide regular reports to management.

- Work closely with internal and external stakeholders, including design and content teams, to create compelling marketing materials and collateral.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field. A relevant master's degree is a plus.

- Proven work experience in a Digital Marketing related role or a similar role within the B2B SaaS industry, preferably in the travel, retail, or entertainment sectors.

- Strong understanding of marketing automation platforms and tools, with experience in creating and implementing lead generation and nurturing campaigns.

- Proficient in using LinkedIn for B2B lead generation and social media marketing.

- Solid knowledge of email marketing best practices, segmentation, and automation.

- Excellent written and verbal communication skills, with the ability to create compelling content for different channels and target audiences.

- Experience in managing and optimizing blogs and website content.

- Strong analytical skills and the ability to use data to measure campaign performance, identify trends, and make data-driven decisions.

- Familiarity with SEO, SEM, and SMM best practices and tools for optimizing website traffic and performance.

- Ability to work in a fast-paced, deadline-driven environment with excellent project management and organizational skills.

If you are a results-oriented digital marketer with a passion for AI-driven solutions and want to join a dynamic team that is revolutionizing the pricing strategies in the travel, retail, and entertainment sectors, we would love to hear from you. Please submit your resume, along with a cover letter detailing your relevant experience and why you are the ideal candidate for this role.