Specialist - Digital Marketing - B2B EdTech Product

Edtech Product (B2B) Experience is Must.

Responsibilities include:

- Plan, execute and optimize our online and offline marketing (B2B, B2G & B2C)

- Build the marketing contact strategy to reach to target prospects

- Understands audience performance and makes recommendations achieve growth goals

- Write, edit and proofread compelling, persuasive marketing content for emails, landing pages, website, blogs, social media, digital ads, and direct mail.

- Plan and organise events, conferences, and webinars

- Generate quality leads for the Sales team and explore new ways to reach and engage our target prospects

- Develop and manage email marketing/ creative marketing campaigns

- Plan, build, and manage the company's online presence including website and social media channels.

- Coordinate with external partners/ agencies to plan activities, monitor performance and optimise investment.

- Execute and manage digital advertising campaigns including Google Ads, social media ads, affiliate marketing, etc.

- Measure and report performance of marketing activities (digital advertising, direct/ outbound marketing, content marketing, events and webinars).