Specialist - Digital Marketing

Job Description :

- We are seeking a highly skilled and experienced Senior Inbound Marketing Executive with expertise in Google Ads/LinkedIn to join our team at Recro. As a Inbound Marketing Executive, you will be responsible for developing and executing effective inbound marketing strategies, with a specific focus on paid media acquisition for demand generation.

- You will also play a crucial role in driving organic traffic, improving search engine rankings, and increasing online visibility. If you have a deep understanding of inbound marketing channels, particularly SEM and SEO, and are passionate about driving measurable results, we would love to hear from you.

About Recro :

Recro is a developer-focused platform that was founded to seamlessly match individual expertise with the right opportunities. We empower talented developers by providing them relevant experience at fast-growing startups based on technical competencies and aspirations. These opportunities have a significant impact on their career success and help them become their best self.

About The Role :

- Develop and implement comprehensive inbound marketing strategies, primarily focusing on SEM Optimise campaigns across channels like Google Ads, and LinkedIn Ads to ensure high conversion.

- Optimize website content including landing pages, blog posts, and service pages, to improve search engine rankings.

- Perform on-page and off-page optimization techniques to enhance website visibility and organic traffic Provide recommendations and insights for website structure, user experience, and conversion rate optimization

Requirements :

- Degree in Marketing, Business, or a related field.

- Proven experience as a Performance Marketing Executive for atleast 2 years

- Proficiency in tools such as Google Analytics 4, Google Search Console, Moz, SEMrush,or similar.

- Familiarity with content management systems (CMS) and website optimization techniques.

- Excellent analytical skills with the ability to interpret data and derive actionable insights.

- A constant learner with a proactive attitude towards staying updated with industry trends