Content Marketing Specialist - A consulting company that sets up GCC/GIC's in India Job Description : - Synthesize business goals, marketing and campaign plans to create content strategy - Build and manage cross-functional relationships needed to link people, process and technologies that contribute to strategic content planning, execution and measurement - Work across functions and levels from individual contributors to key executives to ensure comprehensive inputs to strategic content planning - Evangelize and educate relevant teams on audience-centric content strategy best practices as well as the corporate brand and content governance - Aggregate and maintain inputs for content strategies, including audience insights, personas, messaging, competitive information and feedback from content supply chain contributors and users - Understand best practices and requirements for supporting inbound and outbound content distribution channels - Identify and recommend opportunities for content reuse - Perform strategic mapping of content to audience journeys and ongoing journey gap analysis of the content inventory and its ability to support content strategy and campaign requirements - Understand and leverage industry trends, the corporate brand and solution value propositions to ensure content quality and relevance in content creation - Participate in a cross-functional content council to ensure programmatic content strategy representation - Ensure programmatic content is represented in the organizations universal content taxonomy - Conduct tracking, reporting and investment analysis deriving insights from content measurement that inform program planning - Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with an understanding of how to integrate keyword strategy into overall content planning for programs and campaigns - Provide operational support for content strategy and creation, engaging cross functional participants and managing the content calendar, content briefs, workflow and deadlines - Contribute to writing and editing assets in support of the content plan and in the context of messaging, brand and editorial guidelines - Support related sales enablement content needs, including managing content access and usage measurement - Manage, contribute to and publish to social media channels Responsibilities for PR : - Draft press releases, pitches, case studies, white papers, and media summaries - Build relationships with new media contacts and maintain relationships with existing contacts - Manage media requests in a timely and professional manner - Pitch story ideas and content to media - Ensure all communication is cohesive with the brand image - Track and analyze media coverage to inform future campaigns - Measure PR program impacts using regular reporting - Organize, schedule, and prepare key leaders for press interviews Requirements : - Bachelors/Master's degree in business, English, journalism. Marketing degree is a plus. - Three to five years of corporate marketing, content marketing and/or public relations/ advertising agency experience - Related market/industry experience is desirable - Cross-functional and multi-phased, complex project management skills - Journalism, copywriting or publishing, ideally with a digital focus - Demonstrated experience in writing and editing - Excellent communicator, including keen listening skills - Creative and innovative can see the story in information - Strong business acumen - Fast learner, can understand new technologies and changes to processes - Champions buyers, customers, users, sales and media - Flexible and able to shift strategies and tactics when required - Detail-oriented, well organized, efficient with time management Skills : - Content lifecycle management and/ or complex project management - Excellent cross-functional collaboration and consensus-building skills can work with cross-functional teams including upstream content contributors and downstream content activators - Can map content to the journey of the buyer or other audience persona journey and then work with media to place the content - Comfortable presenting plans and results to cross- functional team members, including management - Excellent copywriting and editing skills - Understands SEO best practices, keyword research and optimization - Familiarity with variety of inbound/outbound digital marketing, as well as paid, earned and owned channels - Can manage content audit process and inventory maintenance, taxonomy management, content tagging and metadata management - Strong ability to use content measurement tools to extract actionable data and conduct analysis - Can handle Web publishing and content management and inventory tools - Can use Web analytics tools and perform basic data analysis - Project management and interviewing skills - Strong working knowledge of a variety of public relations programs - Proven ability to develop, implement, and execute successful public relations campaigns

Bangalore

Specialist - Content Marketing - Consulting Firm 

Specialist - Content Marketing - Consulting Firm  ,Job Description for Specialist - Content Marketing - Consulting Firm  in Zodnik Solutions in  Bangalore for (7-13) years of experience. Apply Now!

Job Description for Specialist - Content Marketing - Consulting Firm  in Zodnik Solutions in  Bangalore for (7-13) years of experience. Apply Now!