Specialist - Campaign Management - Internet/Online

Hiring Adobe Campaign Specialist for an MNC in Bangalore

Responsibilities:

- Act as the main client team contact to provide proactive and consistent general operations and development communication with both the onshore team and the client

- Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams

- Actively manage the day to day aspects of running direct marketing programs with a focus on getting high-quality results for the client

- Lead tasks and provides guidance through the full SDLC lifecycle for change requests/enhancements to client solution, to include scoping, estimating, requirements, functional design, campaign creation, testing, deployment, and training

- Proactively work to improve delivery quality, repeatability and on-time delivery of projects and looking for areas of improvement, implementing, and governing these standards.

- Able to document information effectively through databases, knowledge warehouses, and other shared space.

- Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.

- Able to make proactive recommendations.

- Able to properly interpret customer needs, and translate into understandable written requirements.

Minimum Qualifications:

- Bachelor's degree in computer science or equivalent.

- 5-8 relevant work experience (for different levels) in the database marketing space

- Excellent written and communication skills with the ability to communicate upwards and downwards within the organizational structure

- Excellent organizational skills and interpersonal skills.

- Professional proficiency in English

- Experience managing execution of multi-channel marketing programs/operation across multiple accounts

- Hands on experience in managing marketing database solutions

- Developing process to optimize or automate marketing activities

- Managing and execution experience in the full development lifecycle (SDLC)

- Proficiency in campaign management tools (e.g., Unica, Adobe Campaign, etc..).

Hands-on experience with Adobe Campaign/Neolane is a must.

- Solid understanding of relational databases

- Strong SQL skills, must be able to write complex queries and be able to script

- Working knowledge or project management methodologies and creation of defined artifacts

- Have good problem solving and negotiation skills

- Have good leadership skills with the ability to motivate diverse teams

- Relevant technical marketing domain knowledge

- Have the ability to manage multiple, high priority efforts effectively and under significant deadline pressure with little to no direction

- Detail-oriented, able to multi-task, prioritize and able to quickly change priorities