SP ROBOTIC WORKS - Digital Head

About SP Robotic Works:

SP Robotic Works is an Edutainment Company with a vision to impart practical knowledge in a unique fun way to the K12 students. Currently, the company is revolutionising the way learning happens with products in Robotics, Coding, Virtual Reality (VR), Augmented Reality, A.I. and other next generation courses along with kits.

Having raised our Series A Funding recently, we are aggressively expanding our team and would like to invite all aspiring individuals who want to have an unimaginable career growth with a highly potential startup like ours and also want to create an impact with the future generations with their contribution.

SP Robotic Works is trusted by several industry experts and professionals. It is also a Ed-Tech startup that has won several awards / recognitions including from Government of India, CNBC, World Economic Forum, Confederation of Indian Industries, Assist World Records, World Start-up Expo and more.

Responsibilities:

- Responsible for the management of Integrated Omni Channel direct and digital marketing, targeted marketing and strategic campaigns on our database of leads and customers, while leading a team of Sales Managers, Campaign Managers and Campaign Developers

- Responsible for taking ownership of several multi-tiered campaigns including analysing, planning, scheduling, optimising, scripting content, execution, lead management, work flows and reporting, across including but not limited to channels such as telesales, email, SMS, Whatsapp, web and app

- Responsible for driving growth of top-line and productivity in costs of campaigns. Responsible for growth in ARPU, CLTV and width of products sold per customer

- Interface and coordinate with internal customers (key stakeholders) such as Product, Marketing, Business etc. to understand the drivers of their business, KPI, etc. so that campaigns can be devised.

- Develop a comprehensive yearly / quarterly / monthly campaign strategy / plan / calendar for the internal customers with the main objective of improving organization metrics such as Sales, Profile Completion, CSAT, Cross-Sell, Upsell, Renewals, Response, etc.

- Ensure overall campaign quality - content, messaging, calls-to-action, and delivery.

- Ensure implementation of Contact Governance.

- Interface with internal data analysis teams or perform analysis to provide timely inputs for both campaign creation and closure.

- Interface with technology infrastructure departments to ensure updation of key assets of the team such as hardware and software.

- Manage the execution of all campaigns using our marketing automation platform.

- Ensure campaign results / responses are captured, and used for reporting, analysis and retargeting.

Requirements:

- Any graduate with a PGDM / MBA in Marketing. Preference will be given to candidates from Tier I institutes with minimum 10 years experience in UNICA campaign management, direct marketing, online campaign management etc. Knowledge of direct or digital marketing is essential.

- Preferably from B2C / Edtech background