Souled Store - Vice President - Growth Marketing

About Us :

The Souled Store is a youth lifestyle brand that started in 2013 with licensed merchandise and is today the category leader. We- re building India's most loved casual wear brand.

Recently in the news!

https://yourstory.com/2021/08/funding-the-souled-store-rs-75-cr-elevation-capital-d2c-ecommerce/amp

Know more about us www.thesouledstore.com

Position Summary :

The incumbent will own the overall DTC business, including P&L ownership, category management, and media planning

Job Location Lower Parel, Mumbai

What - The Souled Store- Can Offer You

- Deep leadership experience in super scaling a fast-growing business by building teams, systems, processes.

- A flat hierarchy with the opportunity to influence decision-making across functions and levels.

- A fantastic work culture and a diverse team of talented individuals.

Responsibilities :

- Run the growth team and have overall ownership of revenue, user acquisition, and media efficiency.

- Lead the category teams and work with X - functions - ad design, ad production, supply chain, product, and data - to ensure optimal product assortment and communications on virtual storefronts and marketing channels.

- Lead the ads team to deliver profitable growth through planning, budgeting, and optimization.

- Drive innovation in ad formats and media platforms like InMobi, MX Taktak, Moj etc.

- Spearhead retention initiatives to drive customer lifetime value.

- Continuously coach and build capability in the growth marketing team.

Skills & Values :

- Comfort bringing together consumer understanding, data analysis, and good creative sense.

- Comfort with operating in a fast-moving environment.

- High bias for action.

- Ability to manage through influence and work laterally.

Experience :

- 8+ years of experience of direct growth ownership in e-commerce, digital first environment.

- Prior experience managing a team and multiple parallel workstreams.

- DTC experience will be a plus.