Souled Store - Senior Manager - SEO

About Us

The Souled Store is a youth lifestyle brand started in 2013. Over the last 8 years, we have carved a niche in the pop culture and licensed merchandise space. With properties like Disney, Warner Brothers, WWE, Viacom, Cartoon Network and more, The Souled Store has grown to become India's biggest brand for licensed merchandise & the category leader.

We're building India's most loved casual wear brand.

Know more about us www.thesouledstore.com

Position Summary

We are looking for an experienced SEO Manager for developing & implementing effective SEO strategies, managing offsite and onsite optimization projects and reporting on performance.

Job Location Lower Parel, Mumbai

What - The Souled Store- Can Offer You

1. Opportunity to be part of a fun, fast-growing startup with constant challenges

2. A fantastic work culture and a diverse team of talented individuals.

Experience & Education:

- 4-6 years of experience in a similar role with handling data-driven, problem-solving or detail-oriented tasks.

- Prior experience with growing organic traffic

- Bachelor's or Master's degree in Marketing or related field.

Responsibilities:

- Provide valuable SEO updates and insights in alignment with the brand goals and preferences and optimize accordingly.

- Analyze site performance using third party SEO tools to identify strengths, weaknesses, and solutions

- Complete monthly audits of team campaigns according to the queue and make any necessary updates to tracked search terms

- Have an in-depth understanding of unique campaigns, goals, and challenges

- Manage On-Site SEO performance via: Checking and improving on-site optimization, internal link structure, fixing potential indexation issues, reviewing and adding valuable content, checking and fixing website health issues (i.e 404 errors)

- Manage off site SEO performance via: Ensuring all mandatory listings are claimed, verified, and accurate, monitor all critical listings for accuracy, be updated on the new features on critical listings, ensuring google search console and google analytics is setup and accurate.

- Researching and proposing new ideas for locally and industry-relevant backlink opportunities

- Manual outreach for the creation of structured citations, unstructured citations, and mentions

Competencies & Abilities:

- Has strong analytical skills along with a strategic perspective

- Well organized and able to make data driven decisions

- Work experience for a D2C brand/ preferably in Internet/Ecommerce space would be a huge plus