Soothe Healthcare - Brand Manager

Job Description :

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Planning and execution of all communications and media actions on all channels, including online and social media

- Assisting with product development, pricing and new product launches as well as developing new business opportunities

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items.

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales

- Analysing our brand positioning and consumer insights

- Helping shape and communicate our vision to the customers

- Translating brand elements into plans and go-to-market strategies

Qualifications required :

- Brand managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.

- A degree in Business, Advertising and Marketing, Economics or Engineering from a first line school, be fluent in English and have a post-graduate qualification or MBA.

- Brand managers have strong communication skills and need to maintain good relationships with colleagues and external contacts. They have a hands on attitude, and are analytical and ambitious.

- Possession of these qualities will assist you to obtain a brand manager position.

What key attributes do brand managers typically have?

Key personal attributes for a successful brand manager include :

- Brand awareness - a clear understanding of brands and the marketing mix.

- Determination and perseverance

- Relationship management skills

- A strong focus on results

- A high degree of business acumen