Candidate needs to be proficient in Marathi.  JOB DESCRIPTION  Position - Marketing Head, New Initiative  Grade - AVP   Organization - Sony Pictures Networks India   About Sony Pictures Networks India (SPN):  Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.  SPN comprises of 29 channels including Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great Indian Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB, a family-oriented Hindi comedy entertainment channel; PIX, the English movie channel; LePLEX HD showing critically-acclaimed Hollywood films; AXN, an action and adventure-oriented English entertainment channel; Sony BBC Earth, the premium factual entertainment channel, AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; Sony SIX, SONY ESPN, TEN 1, TEN 1 HD, TEN 2, TEN 3, TEN Golf HD - the cluster of sports entertainment channels; YAY!, the kids entertainment channel; SonyLIV - the Digital Entertainment VOD platform and SPN Productions, the networks- film production arm.  Sony Pictures Networks India is in its 22nd year in India.  Role Overview  - Reporting to the Business Head of the new channel, this role is a key leadership position within the channel.   - The incumbent will perform a pivotal role in shaping the channel's brand positioning and defining all marketing strategies across internal and external stakeholders pre and post-launch.   - An integral part of the team, the incumbent will need to work closely with programming to identify the USPs in-line with the overall channel positioning.  Key Responsibilities :  Overall :  - Spearhead the entire marketing portfolio for the channel   - Responsible for the reach numbers for the Channel.  - Ensuring and constantly monitoring the business landscape through key metrics. Provide inputs for prioritizing markets, target segments, and Content selection framework  - Develop Marketing / Brand strategy for the channel in conjunction with Programming head for the Channel  - Drive the engagement and communication strategy in digital and social media platforms through online contests and other forms of engagement   - Spearhead the development of the strategic brand framework, brand architecture, manifestations, and experience.  - Build a deep consumer connects in the overall brand and communication strategy in-line with individual character propositions for brand stickiness and brand/character/loyalty.   - Work closely with research for qualitative and quantitative feedback and incorporating the key elements of ATL and BTL marketing strategies  - Work closely with internal sales and distribution teams for brand alliances and trade marketing initiatives  - Build and execute a comprehensive PR Strategy and dovetail it with other marketing initiatives to drive perception and recall of the channel and its properties.  Financial   Budget Management - plan and administer the marketing and research budget to achieve maximum impact  Ensure consistent growth in viewership thru increased slot reach and engagement with content  Customers   - Effective management of external agencies & partners - Research, Creative, Media, Outdoor and BTL agencies Liaison with internal stakeholders - programming, sales, distribution team   - Provide leadership to internal team and external agencies- media, creative, PR- drive synergy for a cohesive communication output  - Drive innovation as the core of the brand while engaging with core viewers  People :  - Build and sustain a high-caliber team with a winning edge and monitor performance   - Ensure an appropriate environment where people feel empowered to contribute and feel rewarded for the same.   - Energize team members towards achieving stretch goals   - Build a performance driven culture, which is centered on execution.   - Develop learning culture in the team for individual development  Qualifications/ Requirements:   - 10 - 12 years of relevant work experience of which at least 5 in a leadership role. Prior experience of handling a large portfolio is essential.   - MBA from a good B School preferred   - A principle-centered marketing leader, with great people skills and a passion for excellence   - Good understanding of consumer behavior and ability to capture consumer insights into relevant marketing programme.  - Strong leadership skills with effective organization and planning capabilities   - Excellent communication skills - written and verbal   - Self-starter with bent for analysis and problem solving   - Team leader with good interpersonal skills   - Understanding of the genre and the TG.

Mumbai

Sony Pictures Networks - Marketing Head - New Initiative 

Sony Pictures Networks - Marketing Head - New Initiative  ,Job Description for Sony Pictures Networks - Marketing Head - New Initiative  in Sony Pictures Networks in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Sony Pictures Networks - Marketing Head - New Initiative  in Sony Pictures Networks in  Mumbai for (10-12) years of experience. Apply Now!