Sony Pictures Networks - Head - Insights & Consumer Strategy

Organization - Sony Pictures Networks India (SPN)

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN's content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels - SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks- film production arm and Sony Pictures Networks Distribution Pvt Ltd(SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

- The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the - Aon Best Employers India- Award in the 2017 edition in recognition of SPN's unique workplace culture and exceptional people practices, consistently ranking amongst India's Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India's Great Mid-Size Workplaces by the Great Place To Work- Institute for the 2017 edition.

- Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television(India) Private Limited, Aqua Holding Investments[Pvt.] Ltd. and Bangla Entertainment Private Limited.

Role Overview :

Reporting to the Head - Monetization Strategy and Consumer Insights, the incumbent would be responsible for building big data and analytics capability which would help derive long term and relevant consumer insights resulting in determining and formulating future strategy for the business, or parts thereof. The role is expected to be significantly future focused and forward thinking by design.

POSITION ATTRIBUTES :

a. Position title : Head - Insights and Consumer Strategy

b. Designation : Head - Insights and Consumer Strategy

c. Function : Monetization Strategy and Consumer Insights

d. Sub-function : Insights and Consumer Strategy

e. Reporting to : Head - Monetization Strategy and Consumer Insights

f. Location : Mumbai

POSITION INTERLINKAGES :

a. Within the organization :

- Business Teams - Channel Teams, Digital Teams and Revenue functions

- Distribution Teams

- Finance / Legal Teams

b. Outside the organization :

- Industry contacts/ panelists

- Thought leaders

- Future Focused Forums

- Consultants/ Agencies (insights/ research/ analytics/ Technology)

- Customers - on need basis

POSITION SPECIFICATION :

- Education : Post Graduation mandatory

- Overall experience : 15 years +

- Essential experience : Experience in Consulting and Big Data implementation projects in large organisations

- Desirable experience : Experience in Digital and/ or Consumer facing roles

- Other job requirements : Understanding of Consumer Insights

AREAS OF RESPONSIBILITY :

1. Big Data

- Build the Big Data Strategy for the organization

- Build Organisational capability

- Execution of the project

Key Metrics :

- Successful implementation of Big Data framework

- Insights built, shared and actioned

- Benefit realization

2. Strategic Research

- Work with top management to identify projects of strategic priority, in building a strong future focused, consumer centric organization,

- Lead the initiatives on Spotting consumer trends and converting them into strategic actionable. Provide customized support. Incubate research and insights capability for the newly formed businesses.

- Commission and lead research studies of corporate priority

- Engage with businesses and drive best practices across businesses relating to research, brand health measures etc.

- Leverage and evaluate technology and capability building requirements for the future

Key Metrics :

- Delivery against committed timelines/ intent

- How the research is used

3. Analytics

- Building capabilities for an Analytics driven Organization (Strategic and Operational)

Key Metrics :

- Usage of projects implemented

- Capability building measures deployed

4. Stakeholder Management

- Managing cross-functional linkages

- Dealing with partners

Key Metrics :

- Seamlessly lead/ manage multiple projects and stakeholders

5. Social Listening

- Centrally drive the organization's response management framework and Operations, including Social listening

- Provide trends and insights based on findings

- Customer Life Cycle Management

Key Metrics :

- Qualitative and Quantitative SLAs for Response management and Social Listening

6. Team Management

- Track team performance at an overall and individual level and provide support/ guidance wherever required to ensure achievement of yearly plans

- Manage effective resource allocation, enhance the capability quotient of team members and drive higher team engagement through appropriate HR interventions

Key Metrics :

- Team engagement score

- Attrition

Critical Competencies for Success :

a. Behavioral:

- Strategic orientation

- Influencing skills

- Ability to work across cross-functional teams

b. Technical:

- Deep understanding of consumers and trends

- Business Orientation

- Sense of upcoming technologies

Other Personal Characteristics :

The successful candidate must possess a strong independence of thought and opinion to provide candor and honesty to support and influence key business decisions. Must have authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics and mutual respect. Personal traits which will make one an ideal candidate for the position are:

- Straightforward, professional and polished

- High energy, with an ability to motivate

- A do-it-yourself orientation, consistent with the company's - roll-up the-sleeves- culture

- Positive outlook with an ability to deal with ambiguity

- Is a balanced individual capable of developing creative solutions while anticipating and mitigating risks

- Should be an independent thinker and assertive. Can voice his/her opinion against top management and other stakeholder in a professional manner.