Solutions Marketing Manager - BFSI

Job Description

- Drive demand through Solution Marketing campaigns and focused events

- Take the business themes to the Market - Build impactful solution marketing campaigns to push the business themes to the TG using internal and external marketing engines ads.

- Take marketing into accounts

- Increase wallet share by driving Deal intervention campaigns and cross sell campaigns into top accounts

- Enhance Customer relationship and experience and increase customer advocacy

- Drive demand and build the brand through content, thought leadership and increased media presence.

- Positioning & Messaging Architecture Create a differentiated positioning and the marketing assets for the business and its key big bets (theme/ solution/ service offering)

- Make the Thought Leadership more engaging, relevant and take it closer to our customer communities and media.

- Repurpose content to suit multiple media engines ( Social media, relevant industry publications)

- Create and build promotions campaigns for customer case studies / customer success stories

- Increase influencer Connect

- Analyst Relations: Map key analysts and help build effective relationships between business stakeholders and the analyst community

- Enhance the brand within the analyst community - Drive positive movement on analyst surveys and interactions and share success stories and relevant thought leadership

- Run the Analyst based marketing program for the business.

- Market Intelligence and Internal Process

- Marketing Communications : both external and internal

- Gather insights from Industry trends and reports

- Garner account intelligence

- Institutionalize processes and make them repeatable

- Vendor and agency management

- Marketing workshops for better business and marketing alignment

- Marketing operations