Solitaire - Senior General Manager - Marketing

JOB TITLE : Sr. General Manager

DEPARTMENT : Marketing

LOCATION : Head Office,Baner

FUNCTION : Marketing

REPORTING TO : Director

EXPERIENCE : 12-15 years

QUALIFICATION : MBA or equivalent

ROLE OBJECTIVE :

- The incumbent will be responsible for a brand category, of which one brand will be the most prestigious and amongst the top 3 brands from a revenue perspective in the overall portfolio. Additionally she/he will be given a horizontal- responsibility after coming on board.

- She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally. Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.

PRIMARY RESPONSIBILITIES :

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the concept development process for each of the segments

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc

- Organize promotional events within budgetary allocations

- Handle appropriate media selection for advertising new product launch campaigns

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment

- Develop annual and project specific brand promotion plans and handle participation at various events

SKILLS REQUIRED :

- The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity

- Preferred candidate should have a sound understanding of the luxury category (services or products).

- The right candidate will be flexible, and an action & result oriented self-starter

- An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset

- Should have a strategic approach with the ability to see the big picture and interpret environmental and organizational changes and their impact on the organization.

- Exposure to managing & maintaining relationship with top management in current role should be there

- The ability to navigate through key stakeholders within the organization will be necessary for success and traction