Solitaire - Assistant Manager - Digital Marketing

JOB TITLE : Assistant Manager

DEPARTMENT : Marketing

LOCATION : Head Office,Baner

FUNCTION : Digital Marketing

REPORTING TO : AGM - Marketing

EXPERIENCE : 4+ years

QUALIFICATION : MBA or equivalent

ROLE OBJECTIVE :

- The purpose of the role is to develop and implement digital marketing strategies and action plans in order to meet organizational objectives.

- The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

PRIMARY RESPONSIBILITIES :

- Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.). Acquire insight in online marketing trends and keep strategies up-to-date

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Provide creative ideas for content marketing and update website. Collaborate with designers to improve user experience

- Increase probable customers by improving key metrics like cost per lead, cost per site visit and conversion. Should be able to track & measure performance across Digital + Social platforms & website

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Ensure implementation and execution of campaigns by coordinating with digital agencies and internal teams.

- Analyze online behaviors, competition & turning them into action plans to improve customer engagement.

SKILLS REQUIRED :

- Excellent written and verbal communication skills.

- Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and retention

- Proven success managing an SEO, SEM, Email, display advertising and social media initiatives

- Experience in setting up & optimizing Google Adwords campaigns. Good knowledge of website analytics tools (Google Analytics & others).

- Strong data analysis skills and knowledge of Microsoft Excel.

- Experience in identifying target audiences & devising digital campaigns that engage, inform and motivate.

- Experience of managing all kinds of Digital Marketing campaigns