Sodexo - Manager - Digital Marketing

Mission: Run the Digital, social media and ORM programs for Sodexo BRS India. Manage key digital assets. Drive Marketing online lead generation ROI objectives.

Key responsibilities and activities include:

- Generate client leads through digital marketing campaigns

- Manage the company's social media presence

- Run tactical digital campaigns for specific clients and merchants

- Manage digital assets including marketing automation tool first-hand

- Manage, actively track and achieve Digital Marketing ROI objectives Search Engine Optimization to increase the brand's page ranking

- Run Digital Marketing campaigns to increase the brand's relevance

- Search Engine Optimization to increase the brand's page ranking

- Build onpage and offpage SEO strategy for the business

- Paid marketing campaigns on Google/ Bing/ LinkedIn to generate leads

- Manage the lead pipeline through marketing automation; lead the interface with Sales automation engine

- Ensure that the brand's website is updated regularly and is optimized

- Create community platforms to increase the digital engagement of consumers and merchants\

- Manage digital affiliates for lead generation

- Manage marketing automation tool first-hand

- Steady flow of prospect leads into the CRM system

- Pipeline and ROI management for digital lead generation

- Positive digital engagement scores

Profile

- MBA in Marketing from a good business school

- The person should have a working experience at least 2-5 years in marketing/ communication.

- An experience in a service B2B industry is a plus

- The person should have experience of Digital Marketing with hands on experience to tools like Hubspot, Google Analytics 360, Tag Manager, Facebook/ LinkedIn Consoles, Wordpress etc.

- The person should be dynamic, analytical, and able to work in autonomy. Ability to align with line manager and execute projects

- The person should have good interpersonal skills and ability to work with cross functional teams

- Excellent communication and presentation skills

- Proficient in MS office and dealing with agencies