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08/04 Brishalika Pandey
Assistant General Manager - HR at Sodexo BRS

Views:416 Applications:16 Rec. Actions:Recruiter Actions:15

Sodexo - Digital & Offline Lead Generation Manager - Marketing (5-8 yrs)

Mumbai Job Code: 911971

Digital & Offline Lead Generation Manager - Marketing


Purpose of the role: Run the Digital, social media and ORM programs for Sodexo BRS India. Manage digital assets. Lead the offline lead generation function. Drive Marketing lead ROI objectives.


Key Responsibilities:

Digital Marketing:

- Run Digital Marketing campaigns to increase the brand's relevance

- Search Engine Optimization to increase the brand's page ranking

- Paid marketing campaigns on Google/ Bing/ LinkedIN to generate leads

- Manage the lead pipeline through marketing automation; lead the interface with Sales automation engine

- Content management - run the brand's blog with regular posts

- Ensure that the brand's website is updated regularly and is optimized

- Create community platforms to increase the digital engagement of consumers and merchants

Managing Offline Lead Generation Team:

- Manage digital assets

- Lead the offline lead generation function

- Drive Marketing lead ROI objectives

Desired Profile:

- MBA in Marketing from a good business school

- The person should have a working experience at least 5-8 years in marketing/ communication.

- An experience in a service B2B industry is a plus

- The person would have past experience of Digital Marketing with hands on experience to tools like Hubspot, Google Analytics 360, Tag Manager, Facebook/ LinkedIn Consoles, Wordpress etc.

- The person should be dynamic, analytical and able to work in autonomy

- The person should have good interpersonal skills and ability to work with cross functional teams

- Excellent communication and presentation skills

- Proficient in MS office and dealing with agencies

Women-friendly workplace:

Maternity and Paternity Benefits

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