SodaStream - Director - Sales

Job Title: Director - Sales

Reporting To: Country Manager, India. Dotted line Global Business Development Officer.

The Company

SodaStream manufactures beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. We offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world

We have been voted amongst the world’s top 50 most innovative companies this year and the most innovative food company -http://www.fastcompany.com/section/most-innovative-companies-2013


We are listed on the NASDAQ (http://www.nasdaq.com/symbol/soda) and have been amongst the most consistent performers. For more information on SodaStream, please visit the Company's website: www.sodastream.com.

SodaStream has a dream – to free the world of bottles and cans. We are doing this successfully across the world – a small beginning but 6 million people around the world are already adding lesser bottles/cans to the environment. Our second mission is make carbonated drinks healthy for consumption – 1/3rd the calories, healthier ingredients, natural flavors and so on.

The Sales Manager will drive sales strategy & excellence, people leadership and world-class execution in India in coordination with the Country Manager.

Key Accountabilities & Responsibilities

Strategic leadership for defining the commercial path to growth and profitability of SodaStream in India.

- Develop and implement SodaStream’s retail strategy across the market, by customer, channel and category to ensure that SodaStream optimises its partnership with “winning and important” retailers.

- Implement customer strategies by channel that meet or exceed assigned key account sales targets and support the brand’s growth & equity objectives.

- Identify distribution gaps and opportunities and close them.

- Establish business and personal KPI system for sales teams and optimize reward system.

- Achieve P&L and profitability targets.

- Own ongoing commercial best practices of learning, sharing and optimization.

- Provide follow up on the implementation of regional sales plans.

Experience & Expertise

- Strong leadership skills, leadership and ambassadorial presence.

- Executive experience in Retail, Wholesale and/or FMCG/Durable Sales related business where there was strong interaction with buyers, merchandisers, and retail marketing.

- Executive maturity and experience to manage and broker complex business discussions to gain critical buy-in and adoption of SodaStream’s customer initiatives.

- Possess outstanding organizational awareness and market intelligence.

- Sales and Retail Management skill sets are pre-requisite.

- Strong negotiation and analytical skills. Ability to establish and manage KPI’s and P&L’s.

- MBA.

- A value creator. A doer.