SocialPilot is seeking an experienced Brand Marketing Manager, a strategic professional responsible for building brand value and establishing SocialPilot as one of the leading Social Media Management tools globally.
The role involves developing and implementing effective brand marketing strategies to enhance our market presence and customer perception. In this role, you will focus on creating a cohesive brand identity and messaging that resonates with the target audience. You will collaborate with cross-functional teams, including marketing, design, and product development, to ensure consistent brand representation across all marketing channels and user touchpoints.
What will you do?
- Take brand ownership and devise the brand marketing strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Revise the brand identity of SocialPilot as a large global player in SMM industry
- Devise a Communications and PR strategy for brand visibility and establishing the positioning in the industry in global markets.
- Define and manage the brand communication strategy using a variety of media
- Evaluate the effectiveness of all media campaigns
- Plan and execute brand activations and reactivations like offers, events and so on, for user acquisition.
- Identify research needs, execute research studies and projects with existing users, and analyze research in order to identify engagement opportunities
- Conducting consumer and market research & evaluating the brand image from the users
- Maintain the brand identity, image, messaging and positioning across all marketing channels and assets.
- Stay current on market trends and competitive activity
- Own the development and messaging of the brand narrative
- Translating brand strategy into brand plan and go-to-market strategy
- Create, execute, and manage marketing programs and campaign
Ideal Candidate:
- 5+ years of managerial experience in Brand Marketing activities
What we believe in
Customer Obsession: We put customers first while making decisions and planning future goals
Ownership: We believe in taking ownership of areas that we're working on. We own up to our - successes and failures. Moving the needle matters more than just busywork
Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
Nimbleness: We respond rapidly to changing circumstances and customer needs
Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.
Why join SocialPilot?
Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
No micromanagement: Own up your work and be accountable without the need for close supervision.
Great team: Work with a great team with diverse backgrounds from world-class organizations
Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
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