Social & Online Reputation Management Role - Chemicals/Ceramics

We have an urgent opening in well know MNC company.

Role - Social and Online Reputation Management (ORM )

Location - Bangalore

Experience - 5 to 8 Years

Education - PG, MBA

CTC - 20 LPA

Responsibilities

The role of Social & ORM will ensure brand presence, brand buzz, and engagement across digital platforms are positive.

Key KPIs:

- Brand Online Reputation Management

- Build & Maintain the brand narrative

- Growth in the Social Community

ORM Management

- Create an online reputation management roadmap and structure. Develop a social media policy to promote our reputation.

- Responsible for Social media listening and online reputation management for customers, providing actionable information to preserve a positive perception of the company.

- Implement ORM to boost brand reputation on digital platforms.

- Uses Reputation Management software to monitor review sentiment, volume, reputation score, star ratings, brand loyalty and transparency, reputation trends, and direct marketing campaigns.

- Monitor prominent websites, social news sites, social bookmarking sites, social networks, and collaborative research sites

- Monitor monthly the number of competitors, new initiatives, and competitive benchmarking.

- Implement technologies to boost platform efficiencies and provide deeper insights

- Work with compliance, legal, IT, and Brand & Content to scale social and ORM

- Use several technologies to evaluate our internet reputation.

- High Traffic : Fix high-traffic unfavourable brand posts immediately. Push unfavourable reviews and mentions down SERPs and pull up positive reviews and mentions.

- Collaborate with internal digital marketing and strategy teams to understand business imperatives and marketing approach

- Develop organisational elements to implement a proactive process for capturing positive, loyal customer online reviews.

- Identify risks and opportunities from user-generated material. Inform management of risks.

- Analyze social media, content marketing, SEO, and social advertising efforts and translate qualitative or anecdotal data into recommendations and modification plans.

- Analyze, assess, and report on campaign efficacy to maximize results.

- Maintain response and resolution SLAs.

Specifically, the candidate should have:

- Experience 5 to 8 yrs

- Graduate/ Post-Graduate/ Certification/ Diploma in PR/Marketing/Communications etc.

- Self- Starter and should have ability set-up the ORM function.

- Proven experience of social media/online/digital tools, SEO effective PR techniques

- Demonstrated ability to help businesses and individuals build, maintain, salvage and promote their online reputation

- Hands-on knowledge of ORM tools, Experience with a reputation management platform

- Experience in social media listening, insights tools, analytics, reporting.

- An understanding of the social web, including blogs, forums, social networks, microblogs, photo/video sharing, ratings, and reviews, etc.

- Experience in leveraging social media with consumer support and working with marketing.

- Have excellent writing and language skills

- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution. Conflict resolution principles to mitigate issues.