Social Media & PR Manager - Health & Nutrition

Position - Manager Social Media & PR

SOCIAL MEDIA

1. Ideation, planning and execution of content calendars for Insta, FB, Twitter and LinkedIn (to work design teams)

2. Write copies and captions for platforms. And work with the design team to execute creatives.

3. Responsible for the growth of each platform:

a. Followers

b. Engagement

c. Driving conversations

d. Traffic to the website from these social media channels

4. Use social media listening and analytics to understand areas of improvement and take necessary action on a weekly basis (also includes weekly reporting and suggestions). Provide insights to the copy + design team in order to create innovative content

5. Assist in scheduling content on the platforms (as needed)

6. Ensure queries on social platforms are catered to always (to work with customer care/ORM)

7. Partnerships with brands/platforms to increase follower base and engagement for own platforms as needed

8. Plan and execute shoots for social media (still and reels)

COMMUNITY

1. Build an external community to support and enhance brand awareness metrics.

2. Work with internal and external teams to ensure that the content calendar is set and executed (for external community) in a timely manner.

PR

1. Work with PR team to build brand awareness and salience

2. Ensure monthly dissemination of press releases and consequent coverage

3. Work with copy team to draft answers, articles, press releases for brand campaigns, launches etc