Social Media Marketing Role - FinTech

Social Media Marketing - Fintech

Responsibilities:

- Develop and implement social media strategies to increase brand awareness, drive traffic and engagement

- Own end-to-end content/creative for various social channels

- Increase follower growth for SM channels like Facebook, Instagram, LinkedIn, Youtube, Twitter

- Create ORM strategy synched with internal and external stakeholders (agencies); own the sentiment

- Amplify YT channel for video content; build a strong vendor network for videos/assets creation

- Analyze metrics to track social media performance, report on key metrics and adjust social media strategies accordingly; capture highest SOV

- Stay up-to-date with the latest social media trends and implement best practices

- Collaborate with cross-functional teams to create and execute/amplify marketing campaigns

- Develop influencer marketing strategies and build relationships with relevant influencers

- Explore new channels/platforms/cross-branding/paid-partnership opportunities

- Own the social media budget

Required Skills:

- 7+ years of hands on experience in driving social media/digital content across ecomm/BFSI/or other consumer-centric brands

- Excellent written and verbal communication skills

- Ability to develop marketing strategies using both quantitative and qualitative insights - Social savvy and passion for social and digital media

- Good knowledge of marketing analytics, automation, and content creation tools. Should be updated with the latest trends and best practices in digital marketing